 GOOGLE ADWORDS MANAGEMENT
WHAT ARE GOOGLE PAID ADS?
Google's paid ads (called Adwords) are the sponsored ads at the top of Google and down the right hand side of Google. The ads also feature on thousands
of other related industry websites. This gives your ad exposure to all the visitors on Google
as well as the visitors on those industry websites. These ads are separate from the left hand side listings on Google (called the organic area) which use a different form of marketing called Search Engine Optimisation (SEO). If you are interested in a listing on the left hand side of Google you can read more about SEO here. |
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Google's ad system (Adwords) uses a "pay per click" system. "Pay per click" means that you pay each time someone clicks on your ad and is sent through to your website. Your ads are therefore shown on Google for free, and you are only charged when someone clicks on the ad. The cost per click depends on the industry and the keywords that you wish to target.
For example... targeting something specific like "sydney school cleaning services" might cost 40c per click. However targeting something very competitive like "home loan" might cost $6 per click.
Compared to other forms of advertising (such as a printed ad in a magazine) which often do not guarantee any results, Google's ads are a smart form of advertising because you know exactly what you're getting for your expenditure.
Google alternates the ads that it shows to give all advertisers a fair chance at exposure on Google. The more you spend with Google, the more often your ads will be shown in the Google search and the higher up on the list your ads will be shown.
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SPECIAL OFFER! EXPIRES 1/3/2012 |
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HOW DO I LIST MY BUSINESS IN GOOGLE'S ADS?
The first step is to determine how much you wish to spend on Google advertising each month. Most companies begin with a budget of somewhere between $300-$2000/month. Whatever the amount is that you choose to spend, this will become your monthly budget which Google's system will endeavor to reach each month.
Fireworks provide a management service whereby a certified adwords professional will set up your ads on Google and manage them on a monthly basis to ensure the following things:
- That you are getting the maximum impact for your advertising expenditure.
- That your ads are targeting the best keywords and phrases.
- That your ads are targeting appropriate regions and online networks for your target market.
- That your ads and keywords are performing excellently.
- That you receive the best price per click for your ads.
At the end of each month you will receive a report from us outlining what work was carried out on your campaign and feedback as to how your ads are performing. Our reports are easy to understand so that you get an overview of how your advertising is going without having to be an Adwords professional.
For more information, plans and pricing download our Adwords PDF here.
To talk directly with an adwords professional please contact us on 1300 880 648 or 07 3481 8800 .
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